Dating Games: Just Just Exactly How Dani Fankhauser is Reinventing Online Dating

Dating Games: Just Just Exactly How Dani Fankhauser is Reinventing Online Dating

The Crunchbase “Female Founder Series,” is a few stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers whom overcame the chances, raised financing, and so are now leading effective organizations.

Dani Fankhauser, co-founder of XO, is utilizing enjoyable and games to generate an improved relationship software experience.

An adopter that is early of dating, Dani is not any complete complete complete stranger towards the struggles and exhaustion that originated in old-fashioned apps. In a period where connection is more valuable—and difficult—than ever, she lay out together with her co-founders to produce a brand new and new take for online dating sites. The result is XO—the very first relationship software with icebreaker games. The unique back-and-forth of games causes it to be easier for users to begin conversations and build better connections.

We asked Dani about her transition from journalist to entrepreneur, the challenges that are new has faced from branding to fundraising, therefore the classes she’s discovered as you go along.

Q: inform us the whole tale behind your company’s founding: What led one to begin ecommerce?

A: straight Back this year, I became the initial of my buddies to try internet dating, and proudly, once I convinced a pal to participate OkCupid, she came across her spouse. I happened to be additionally among the journalists that are first write on Tinder. My co-founders had built a couple of viral mobile games and whenever I came across them during the early 2019, I happened to be individually fatigued by internet dating, thus I knew it absolutely was time for one thing fresh and brand new. We designed XO to incorporate games into dating to really make it an event that’s not demoralizing and draining, but enjoyable.

Q: What issue does your business re re solve, or seek to? exactly what are a few of the most impacts that are meaningful business has already established up to now?

A: Our mission is assist individuals build and strengthen genuine connections. The word “connection” gets a rep that is bad times because social internet internet sites do literally link us, but make us feel disconnected. Games have unique back-and-forth, and aren’t too severe, and that’s why they’re utilized for team-building, as an example. Games powerfully change the tone of an connection.

I became amazed to hear very early individual feedback that 100% of people’s interactions on XO have been good and that users had been saying every thing they came across really was thoughtful and respectful. Needless to say it was our intention in supplying an interaction that is different other dating apps. In addition think we’re attracting the sort of those who don’t utilize other apps due to the give attention to look, therefore users are fulfilling people that are different XO than they might on Tinder.

Q: with what means do you believe differently regarding your industry than the others do? With what methods are you currently disrupting your industry?

A: As soon as we first started pitching, we’d hear, “Wow, just exactly exactly how has nobody thought of the yet?” Dating and games—it’s some of those ideas that are great think some body could have done currently. My experience originates from building online communities around content that resonates, and my co-founders have actually built a lot of games nevertheless they aren’t your standard competitive, graphics-driven games. So we arrived to it with an original take on which a game is and just what dating must be, and that is why XO has therefore quickly hooked an eager fanbase.

Q: What had been one hurdle that is unexpected challenge you encountered when starting out?

A: Choosing title for the software is one thing that seems enjoyable it is actually very hard. As being a customer software, the capability to communicate just what it really is you are doing in hardly any area matters—it’s how exactly we break through the sound to investors and reporters before we also have to introduce. We desired a thing that screamed “dating and games” in as few letters as you possibly can, therefore we nailed it with XO. We really possessed a different title we employed for about 10 months before stumbling on XO. There are plenty variables—trademark supply (the logic around everything you can get is astonishing), social/domain supply, term associations people make (we went a couple of studies), astonishing alternate definitions you’ll find on UrbanDictionary. One title we liked in the beginning was Wink, however some individuals connected it with an adult guy winking at a new girl, so we decided the creepiness element wasn’t well worth it, despite the fact that lots of people liked the title.

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